After ten years formulating for big labs, cosmetic chemist Mia Castellanos started Plumo in her tiny LA kitchen with one question: why does good skincare have to feel so serious? Three hundred prototypes later, the first jelly wobbled.
Today every Plumo formula is still built around one rule: proven actives, zero irritants, maximum squish.
Mia Castellanos
Founder & chief chemist
squishes sold
prototypes for the first serum
irritants on the never-ever list
vegan & cruelty-free
Every hero launch goes through independent clinicals. We publish the numbers — sample size and all.
Fragrance-free, vegan, refill pouches for our bestsellers and packaging that’s 70% post-consumer recycled.
Tested on all six Fitzpatrick types. Tints and skin tints are shade-matched on real people, not paper.
